For trademark owners, the digital world offers opportunities, but also challenges.
One major hurdle can be domain squatters holding a domain that includes their trademark.
The Uniform Domain-Name Dispute-Resolution Policy (UDRP) serves as a method to obtain a domain in these situations.
Domain: A domain is an internet address, essentially the name that users type into their browser to visit a website.
Trademark: A trademark is a sign capable of distinguishing the goods or services of one enterprise from those of other enterprises. It provides exclusive rights to the owner, preventing misuse by third parties.
While a domain indicates a website’s address, a trademark protects the brand identity. A domain can function as a trademark – if it’s used to identify a source of goods or services.